Dainfern College

Dainfern College alumnus Abigail Keats has staked her claim in high-end retail fashion market with the establishment of her own boutique in the new Nedbank Building in Sandton. Abigail attended Dainfern from 1998 and matriculated in 2004.

This young and talented designer has been highly acclaimed over the past three years through her participation in the Audi, Johannesburg and Arise Africa Fashion weeks. She currently offers a well sought-after private client service.

Abigail, who was recently identified by the Mail & Guardian survey, as one of "200 Young South Africans you must take to lunch— says "The launch of my own label and establishment of an exclusive boutique are part of my long-term goal of establishing an internationally acclaimed label that is proudly South African. I am greatly encouraged and inspired by the many young South African entrepreneurs who are taking up the challenge of starting small businesses and who, I believe, are the future backbone of our country. This dynamic cyber networked family is developing a whole new approach in the form of personal sharing and c-operative business relationships".

She continues: "It is not easy to start a new venture in these times and the supporting role of Government and Established Business is crucial in providing constructive mechanisms to help the young generation on their entrepreneurial journey".

Abigail has been invited by the Department of Arts & Culture to showcase her brand, representing South Africa in October at the 2010 Shanghai World Expo: "This is an example of an excellent initiative by the South African Government to promote awareness and business opportunities for young South Africans." She concludes: "Of course, the ultimate requirement is that the South African public recognises and supports our young South African businesses".

Abigail describes what her clients can expect: "Abigail Keats is an exclusive contemporary fashion label, which caters to women who look to infuse style, glamour and sophistication into their wardrobes and lifestyle. It embodies bespoke fashion and draws inspiration from both the contemporary and the classical."

Contact details:
Address:
Shop BO5
Nedbank Head Office Building
135 Rivonia Road, Sandton
Maude Street Entrance, Opposite Village Walk
Telephone: +27827165092
Website: www.abigailkeats.com
Email: abigail@abigailkeats.com